We are thrilled to share our interview with Loria Oliver, inventor of the Tot Tote! Loria was excited to share her journey and encourage women to be the boss ladies they aspire to be at the quarterly Boss Lady Mixer in February, hosted by i’Mindful Gives Back. Tribe of Women is proud to be a partner for this event and bring you the stories of these boss ladies.
Loria and her husband had their first son in 2011 and quickly added another bouncy baby boy to the family in 2012. With boys so close in age and active, life was beautiful but the car was chaotic. Animal crackers, juice boxes, books, and toys were everywhere in the back seat and Loria set out to find a solution.
Back seat car stress soon took a front seat when she discovered that a kid-friendly, fun and creative solution that was also useful did not exist on the market. She knew she was not the only parent experiencing frustration at the extra time it took to stay organized, so she put her empathy to work and began her entrepreneurial journey to solve a problem for herself, and moms and dads everywhere.
Loria’s Tot Tote invention now exists on the market to support families like hers who are seeking to spend less time cleaning up and more time being together. It’s versatility as a traditional tote bag or backpack surprises and delights anyone with a desire to keep the car tidy when it also opens up to become a back seat organizer!
A Matter of Perspective
“My perspective as a woman is a huge part of how I think about developing a product, promoting it, creating partnerships and selling. Being a mother inspired me and reminded me that there are still opportunities to create, to take risks, and to continue to believe and encourage myself like I do daily for my children. I don’t put boundaries on what success looks like for them, so why should I do that to myself?”
And if your perspective on the world is calling you to do something about it?
“For other ladies looking to develop ideas, my advice is to not give up, to be flexible in making edits, connect with people who have different skill sets than you, be able to take critical feedback, and have fun with the process.”
Tribe it Forward
The tribe of women who supports Loria is comprised of the women in her family who still catch her when she falls, her childhood friends who she has had for over 25 years and tell her the truth even when it’s been hard, and women who she has met in adulthood who have cheered her on when she didn’t know how to cheer for herself. Loria says, “Recently, I’ve collaborated with two women on an exclusive line of Tot Totes for downtown Bentonville boutique Rollie Pollie. It was an awesome process and I look forward to doing it, again!”
Women are so powerful when we come together. Aren’t we? Go Team Tot Tote & Rollie Pollie!
Why do you believe in tribes of women?
“Having women who believe in you is a gift but it doesn’t come without work. Finding those women starts with you. Be a woman who supports, listens and encourages. Be a woman who is honest, transparent and gracious. Build your network of women by being the woman you want to attract.”
Boom! You are so boss, lady. Thank you for sharing your journey and story with us, Loria. We’re looking forward to all that is ahead for you.
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